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THE MARKETPLACE FOR DIGITAL MARKETING
Seamless Integration into Any Platform
Secure Payments for Media Buyers and Sellers
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What is BlockClick?
A Configurable Smart Contract Platform for Digital Media
BlockClick's solution is a robust blockchain-infused platform working in conjunction with multiple decentralized applications (DApps) to reduce fraud in the digital marketing industry. With the advent of smart contracts, agreed-upon parameters based on strict requirements between two parties can now be dutifully enforced.
What is BlockClick?
A Configurable Smart Contract Platform for Digital Media
BlockClick's solution is a robust blockchain-infused platform working in conjunction with multiple decentralized applications (DApps) to reduce fraud in the digital marketing industry. With the advent of smart contracts, agreed-upon parameters based on strict requirements between two parties can now be dutifully enforced.
What does BlockClick do?
Provides Transparency to the Digital Media Ecosystem
BlockClick's platform equals total transparency; fraud protection for the advertiser and secure payment for the media buyer is guaranteed.
The smart contracts provide accountability and result in:
- Reduction in payment delays to digital marketing organization
- Secure environment based on select marketing methodologies
- Simple dispute-resolution system
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Why BlockClick?
Join the Revolution: Safe & Transparent Transactions
BlockClick will deploy configurable smart contracts leveraged through the Ethereum network to allow all included parties to validate marketing campaigns. Advertisers, digital marketing network providers, and publishers will all be able to track value and guarantee a degree of transparency not yet achieved in the digital marketing space.
The process utilizes a thin-layer protocol for tracking and the full platform for both encryption and interrogation of the contracts.
Why BlockClick?
Join the Revolution: Safe & Transparent Transactions
BlockClick will deploy configurable smart contracts leveraged through the Ethereum network to allow all included parties to validate marketing campaigns. Advertisers, digital marketing network providers, and publishers will all be able to track value and guarantee a degree of transparency not yet achieved in the digital marketing space.
The process utilizes a thin-layer protocol for tracking and the full platform for both encryption and interrogation of the contracts.
How BlockClick.Network Works
BlockClick.Network - The Sidechain
The BlockClick.Network sidechain enables transparency and accountability between buyers & sellers of digital media. By keeping a record of impressions, clicks and conversions in a sidechain buyers or sellers pay in BLOK tokens to add transparency to each event tracked. Nodes running the BlockClick.Network sidechain are rewarded with BLOK tokens for storing and verifying impression, click and conversion data. This enables a way for tokens to be minted or transferred in the BlockClick eco-system and an incentive for nodes to run the sidechain. The more nodes running the sidechain the more trust and transparency the network will have.
Traditionally our Industry has been Hampered by Lack of Trust on Both Sides.
Although digital advertising seems to be a simple process, the entire chain is riddled with fraud from the base level to the publishers. There can be fraud in traffic, authenticity, and metrics, leaving all involved parties with a lesser degree of trust and security.
BlockClick's goal as an intermediary is to provide total transparency and secure the process by creating an accessible gateway to blockchain technology for the digital marketing industry.
Any Token
BlockClick will accept a plethora of liquid and popular cryptocurrencies such as Bitcoin, Ethereum, Litecoin, and Monero to name a few.
Any Platform
BlockClick provides an industry-wide solution enabling access to the blockchain from any existing platform.
Any Time
BlockClick's configurable smart contracts will dutifully execute agreed-upon parameters that meet your timeline between two parties.
Discover Our Plan
Read our Whitepaper and learn more about the BlockClick platform
Roadmap
Q3 2017
Idea formulated by the now Executive Group
Planning commenced and the framework of the proposed system composed
Q4 2017
Key Staff appointed to project
Branding and White Paper design work commences
Q1 2018
Development work on BlockClick Demo commences
Q2 2018
BlockClick.io launched in conjunction with White Paper and Demo
Prototype work commences
Q3 2018
Prototype completed and available for beta testing
Q4 2018
Setup Fraud Algorithms for Machine Learning
Q1 2019
Fraud Tools Integration
BlockClick will seek to integrate several fraud APIs targeting all forms of digital media fraud. Users will have the ability to select the tools that are most appropriate for their campaigns and execute them throughout the process. BlockClick will also allow the upload of custom "blacklists" to apply to campaigns, so long as all involved parties agree.
Q2 2019
Launch BlockClick.Network Testnet
Q3 2019
Token Exchange Listings
Development of token exchange module integrated into decentralised exchanges such as the Kyber Network, AirSwap & The 0x Project providing the ability to buy, hold & spend BLOK & MEDIA tokens using any type of crypto-asset.
Q4 2019
Launch BlockClick.Network Mainnet
Q1 2020
Full Reporting Module
Build out full client reporting tools for smart contract analytics, wallet / payment transaction reports and customized blockchain explorer to view impression, click and conversion data stored for a custom configurable smart contract.
Q2 2020
Profile & Rating System
Ability to conduct profile searches of advertisers and publishers combined with a rating system based on past performance on BlockClick. Criteria to include such items as refund rates, charge-back rates, traffic type and completion percentages.
Q3 2020
Full Platform Rollout
Digital Media Networks & Programmatic Advertising Platforms.
Q4 2020
Machine Learning Data Integration
Integration of a machine learning module which will aggregate data across all transactions onto the platform and provide valuable insight and intelligence metrics for campaign management.
Q3 2017
Idea formulated by the now Executive Group
Planning commenced and the framework of the proposed system composed
Q4 2017
Key Staff appointed to project
Branding and White Paper design work commences
Q1 2018
Development work on BlockClick Demo commences
Q2 2018
BlockClick.io launched in conjunction with White Paper and Demo
Prototype work commences
Q3 2018
Prototype completed and available for beta testing
Q4 2018
Setup Fraud Algorithms for Machine Learning
Q1 2019
Fraud Tools Integration
BlockClick will seek to integrate several fraud APIs targeting all forms of digital media fraud. Users will have the ability to select the tools that are most appropriate for their campaigns and execute them throughout the process. BlockClick will also allow the upload of custom "blacklists" to apply to campaigns, so long as all involved parties agree.
Q2 2019
Launch BlockClick.Network Testnet
Q3 2019
Token Exchange Listings
Development of token exchange module integrated into decentralised exchanges such as the Kyber Network, AirSwap & The 0x Project providing the ability to buy, hold & spend BLOK & MEDIA tokens using any type of crypto-asset.
Q4 2019
Launch BlockClick.Network Mainnet
Q1 2020
Full Reporting Module
Build out full client reporting tools for smart contract analytics, wallet / payment transaction reports and customized blockchain explorer to view impression, click and conversion data stored for a custom configurable smart contract.
Q2 2020
Profile & Rating System
Ability to conduct profile searches of advertisers and publishers combined with a rating system based on past performance on BlockClick. Criteria to include such items as refund rates, charge-back rates, traffic type and completion percentages.
Q3 2020
Full Platform Rollout
Digital Media Networks & Programmatic Advertising Platforms.
Q4 2020
Machine Learning Data Integration
Integration of a machine learning module which will aggregate data across all transactions onto the platform and provide valuable insight and intelligence metrics for campaign management.
Our Partners
Exchanges
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BlockClick Team
Over 40 Years of Experience in the Online Advertising Market
Key Personnel
Anthony Taylor
CEO
Key Personnel
Mark Reiken
CMO
Key Personnel
Jason Fleurant
CCO
Key Personnel
Benjamin Brown
COO
Key Personnel
André Allavena
CTO
Key Personnel
Sam Sciacca
Corporate Counsel
Key Personnel
Doug Whitehead
Senior Strategic Partner
Key Personnel
Roman Krywulych
Chief Token Officer
Key Personnel
Scott Martens
Senior Software Engineer
Key Personnel
Sara Munulli
Head of Design
Key Personnel
Zsolt Dobo
Business Development Manager
Advisor
Nimo Naamani
Advisor
Alex Rowland
Advisor
Andrew Moy
Advisor
Stephen Chesney
Advisor
Adrian McCullagh
Advisor
Lucas Cullen
Key Personnel
Anthony Taylor
CEO
Key Personnel
Mark Reiken
CMO
Key Personnel
Jason Fleurant
CCO
Key Personnel
Benjamin Brown
COO
Key Personnel
André Allavena
CTO
Key Personnel
Sam Sciacca
Corporate Counsel
Key Personnel
Doug Whitehead
Senior Strategic Partner
Key Personnel
Roman Krywulych
Chief Token Officer
Key Personnel
Scott Martens
Senior Software Engineer
Key Personnel
Sara Munulli
Head of Design
Key Personnel
Zsolt Dobo
Business Development Manager
Advisor
Nimo Naamani
Advisor
Alex Rowland
Advisor
Andrew Moy
Advisor
Stephen Chesney
Advisor
Adrian McCullagh
Advisor
Lucas Cullen
Key Personnel
Anthony Taylor
CEO
Key Personnel
Mark Reiken
CMO
Key Personnel
Jason Fleurant
CCO
Key Personnel
Benjamin Brown
COO
Key Personnel
André Allavena
CTO
Key Personnel
Sam Sciacca
Corporate Counsel
Key Personnel
Doug Whitehead
Senior Strategic Partner
Key Personnel
Roman Krywulych
Chief Token Officer
Key Personnel
Scott Martens
Senior Software Engineer
Key Personnel
Sara Munulli
Head of Design
Key Personnel
Zsolt Dobo
Business Development Manager
Advisor
Nimo Naamani
Advisor
Alex Rowland
Advisor
Andrew Moy
Advisor
Stephen Chesney
Advisor
Adrian McCullagh
Advisor
Lucas Cullen
Key Personnel
Anthony Taylor
CEO
Key Personnel
Mark Reiken
CMO
Key Personnel
Jason Fleurant
CCO
Key Personnel
Benjamin Brown
COO
Key Personnel
André Allavena
CTO
Key Personnel
Sam Sciacca
Corporate Counsel
Key Personnel
Doug Whitehead
Senior Strategic Partner
Key Personnel
Roman Krywulych
Chief Token Officer
Key Personnel
Scott Martens
Senior Software Engineer
Key Personnel
Sara Munulli
Head of Design
Key Personnel
Zsolt Dobo
Business Development Manager
Advisor
Nimo Naamani
Advisor
Alex Rowland
Advisor
Andrew Moy
Advisor
Stephen Chesney
Advisor
Adrian McCullagh
Advisor
Lucas Cullen